Key Responsibilities
- Create high-quality articles, blog posts, case studies, and whitepapers that establish the company as a leading authority in the industry.
- Develop and execute organic growth strategies, including SEO, content distribution, and backlinking, to boost website traffic.
- Manage and grow the company’s presence on LinkedIn, Twitter, industry forums, and other relevant platforms to maximize content reach and engage enterprise prospects.
- Generate qualified website traffic, drive free trial sign-ups, and generate leads to support enterprise sales conversion.
- Monitor, analyze, and report on website performance metrics and engagement data to continuously refine marketing strategies.
- Create compelling social media content for company leaders that establish their expertise and thought leadership.
- Develop clear and engaging user documentation and video tutorials to support product adoption.
- Enhance the company’s brand to project a polished, credible, and impactful image that supports its long-term growth and market confidence.
Key Specifications
- Academic qualifications in marketing, business, or a relevant field.
- 5–10 years in content marketing, growth marketing, or similar roles.
- Proven ability to drive significant website traffic, ideally within enterprise B2B environments.
- Strong writing and editing skills, capable of producing compelling content tailored to business audiences.
- Familiarity with SEO tools (e.g., Google Analytics) and content management systems such as WordPress, Webflow, HubSpot, etc.
- Highly self-driven, takes ownership and initiative, adaptable, and thrives in an early-stage startup environment.
- A dynamic leader who can enhance team capabilities and brings innovative, visionary insights.
- Should possess the experience and leadership qualities necessary to develop and lead the marketing team as the company expands.
- Comfortable collaborating with marketing professionals and stakeholders based in the U.S.
Interested candidates are requested to send in their cover letter and resume clarifying their work experience and expected salary to <a href='mailto:hrd@ycotek.com' title='hrd@ycotek.com'>hrd@ycotek.com</a> June, 2025.